It’s amazing to me how #microtargeting is largely being justified on grounds that it's "cost-effective." You know what else is cost-effective? Child labor. Dumping sewage into rivers. Fraud. Just because something is cost-effective does not necessarily make it a good idea.

It’s amazing to me how #microtargeting is largely being justified on grounds that it's "cost-effective."

You know what else is cost-effective? Child labor. Dumping sewage into rivers. Fraud.

Just because something is cost-effective does not necessarily make it a good idea. https://t.co/2lJotJsFBY

— Ellen L Weintraub (@EllenLWeintraub) January 9, 2020