This is insane.
The primary pursuit of any communications operation is message discipline
― the ability to speak in a consistent voice with minimal confusion.
This is particularly true for a president and the presidential team
since the stakes are extremely high. Markets can move, global conflicts
can erupt and legislation can be halted or sprung to life based on a
single word choice.
So depending on one’s perspective, it has been either remarkable or harrowing to watch as President-elect Donald Trump and his aides have discussed nuclear proliferation policy with little apparent cohesive message at all.
Full Story Via Huff Post
Full Story Via Huff Post
