Trump uses social media as a weapon to control the news cycle. It works like a charm. His tweets are tactical rather than substantive. They mostly fall into one of these four categories.

Trump uses social media as a weapon to control the news cycle. It works like a charm. His tweets are tactical rather than substantive. They mostly fall into one of these four categories. pic.twitter.com/XaK8tCpRy6

— George Lakoff (@GeorgeLakoff) January 3, 2018