"Any salesperson or con artist will tell you that you can’t incept a thought in a mark’s mind out of nowhere. You have to find the hook that’s already there — fear, or desire — and exploit it."

"Any salesperson or con artist will tell you that you can’t incept a thought in a mark’s mind out of nowhere. You have to find the hook that’s already there — fear, or desire — and exploit it." https://t.co/53rdq8UyUL

— Atlanta Del Rey (@carolinecox) April 16, 2019