“It’s no good fighting an election campaign on the facts because actually it’s all about emotion”— Channel 4 News (@Channel4News) March 19, 2018
EXCLUSIVE: Senior Cambridge Analytica figures say they targeted voter's unspoken hopes and fears to help win elections. #CambridgeAnalyticaUncovered pic.twitter.com/SNtt8X0jor
"You didn't know that was a fear until you saw something that just evoked that reaction from you. And our job is to...drop the bucket further down the well than anyone else to understand...deep-seated, underlying fears..." -Cambridge Analytica Managing Director, Mark Turnbull— Evan McMullin (@Evan_McMullin) March 19, 2018
